YouTube is increasing subscription fees for its Premium and Music services in the United States, the company confirmed on Friday. The move affects both new and existing subscribers, with price adjustments rolling out across multiple plan tiers.
For YouTube Premium, the individual plan rises from $13.99 to $15.99 per month, while the family plan jumps from $22.99 to $26.99 monthly. YouTube Premium Lite, which provides ad-free viewing for most content excluding songs and music videos, will cost $8.99 per month, up from $7.99.
YouTube Music sees similar increases: the individual plan goes from $10.99 to $11.99 per month, and the family plan increases from $16.99 to $18.99 monthly. Current subscribers will receive email notifications at least 30 days before their updated subscription prices take effect.
“We’re updating the price for YouTube Premium plans in the US for the first time since 2023 to continue delivering a high-quality experience that supports creators and artists on YouTube,” a YouTube spokesperson stated. “This change allows us to maintain the features our members value most: ad-free viewing, background play, and a massive library of 300M+ tracks on YouTube Music. We continue to offer several plans, ensuring subscribers can choose the option that works best for them.”
This marks the second price hike for YouTube’s premium offerings in recent years. In July 2023, YouTube Premium increased from $11.99 to $13.99 per month, while YouTube Music rose from $9.99 to $10.99 monthly.
YouTube reported in March 2025 that it had 125 million subscribers across YouTube Music and YouTube Premium, up from the 100 million reported in 2024.
The price adjustments align with broader trends in the streaming industry. Over the past year, Netflix and Amazon Prime Video raised their subscription fees last month, while Spotify implemented increases at the start of the year. HBO Max, Peacock, and Disney+/Hulu also elevated their prices last year.
